Back to Insights
Case Studies|Strategy & Performance

How Did Elshorafa Achieve a 90% Increase in Qualified Leads for Safari Star?

|
Dubai, UAE, Business Setup Consultancy
6 min read
Safari Star Worldwide Business Success corporate branding showing UAE business setup consultancy specializing in company formation and freezone services
The Take

Elshorafa increased Safari Star's qualified leads by 90% and generated 1.7M AED in revenue through comprehensive persona mapping, conditional lead qualification forms, PESTEL analysis, and restructured Google Ads campaigns in the UAE business consultancy market.

The Challenge

  • Unqualified leads flooding the pipeline from poorly optimized campaigns
  • Incorrectly configured Google Ads with no audience segmentation
  • High volume of job seekers instead of actual prospective clients

Our Solution

  • Comprehensive strategy audit with measurable benchmarks
  • PESTEL analysis linked to an ideal customer profile
  • Conditional logic forms to pre-qualify and disqualify leads
  • Comprehensive Persona Mapping & Audience Segmentation
  • Creative format optimization across all channels
  • Lead generation funnel rebuilt to capture only qualified responses

Key Outcomes

90%

Lead Quality

Increase in qualified leads

1.7M

Total Sales (AED)

Revenue generated

3x

Efficiency

Return on ad spend

55%

Strategy Impact

Revenue from our strategy

Lead GenerationGoogle AdsCROBusiness ConsultancyUAEDubaiUAEBusiness Setup Consultancy

More Insights