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Case Studies|Strategy & Optimization

How to Fix Lead Quality Issues in Real Estate Advertising: Flotilla Realty Results

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Oklahoma, USA, Real Estate
5 min read
Flotilla Realty office building exterior in Oklahoma showing professional real estate brokerage headquarters with company logo and branding
The Take

Flotilla Realty solved their lead quality crisis by implementing comprehensive persona mapping, conditional lead qualification forms, and optimized communication formats -- resulting in 70% more qualified leads, 500+ total leads generated, 3.5x sales increase, and expansion into new seller listings.

The Challenge

  • Zero qualified leads generated with previous agency partnerships
  • No persona identification or targeting methodology in place
  • Basic lead forms with no disqualification logic

Our Solution

  • Comprehensive Persona Mapping & Audience Segmentation
  • Conditional formatting for lead qualification & disqualification
  • Optimizing communication and creative formats for real estate
  • Lead generation rebuilt to capture only qualified buyer and seller responses

Key Outcomes

70%

More Qualified Leads

Improved lead quality score

500+

Leads Generated

Total campaign volume

3.5x

Sales Increase

Revenue growth

New

Seller Listings

Expanded inventory

Real EstateLead QualityPersona MappingOklahomaUSAOklahomaUSAReal Estate

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