Elshorafa Co · Strategic Intelligence · GCC

Growth Marketing with Data Science

Data-driven performance through data science and strategic intelligence.

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UAE · MENA · UK · EU · US · CA

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Trusted By

Projects across 30+ industries

Case studies
Emirates Drug Establishment
Ministry of Health & Prevention
Abu Dhabi Accountability Authority
Safari Star
ANG We Care
AMSI
upGrad
RaviaCare
Flotilla
Deedz Dental Clinic
Bold Hydration
Alya Beauty
Bernarji
Brand ME Summit
Clikir
Jinn Education
TOG
La Calligraphy
ok.com
Daring Top Tours
Numerous.ai
Keko
150+Projects delivered
30+Industries served
Since2015Working in the UAE
5Markets: UAE, KSA, UK, US, Canada
Showreel 2026

Bridging data science with creative intelligence.

19 seconds. Built in code, frame by frame, on our own system.

Capabilities

Services

Ten services, from data science and marketing science to performance marketing, tracking and RevOps.

Not sure which one you need? A strategist will tell you in one call.

All services
The Product

Elshorafa Tools

Every other platform either fixes your site without telling you why, or teaches you in a classroom that never touches your account. This does both on the same screen, on your own data.

Most tools stop after step one. Free analyzer, no account, no card.

elshorafa.coReal run
98/100
Search
85/100
AI answers
30checks28passing2to fix
FIXServe the main content inside the HTMLA crawler that does not run JavaScript has little to quote
FIXPublish a DMARC record at _dmarcNothing tells inboxes what to do with forged mail
WARNAdd FAQ markup a model can liftQuestion and answer pairs are what gets cited
robots.txt
User-agent: GPTBot
Disallow: /
Allow: /
User-agent: PerplexityBot
Allow: /
Applied in your build, never to your live site without you.
28of 30
checks passing

Every re-run is kept, so the number is a record rather than a moment. A fix that moved nothing is a fix that did not work.

Measured on this engine, on our own site.

Free tools

Utilize our tools

The instruments we run on client work, open to use.

Our Approach

Process

Four steps, from the first research to ongoing measurement.

01

Discovery & Analysis

We study your business, where it stands in the market, and what is holding it back.

02

Strategy Development

We build the plan from your data and what we know about your industry.

03

Implementation

We carry out the plan with your team and guide them through it.

04

Measurement & Optimization

We track the results and keep adjusting whatever underperforms.

Why Elshorafa

Core values

The six values below guide how we work with every client.

01

Innovation

We test new tools early, and keep only the ones that improve your results.

02

Data-Driven Performance

Through data science and strategic intelligence.

03

Partnership

We work as part of your team, not as a supplier who sends a report.

04

Integrity

We tell you what the data says, even when it is not what you want to hear.

05

No Hype

We let the results speak and make no claim we cannot back with data.

06

Knowledge-Based

We explain the work as we do it, so your team learns and keeps the knowledge.

Our mission
Transforming ambiguity into actionable structure.

We help entrepreneurs work through complex problems with honest advice, and we explain our reasoning so they learn along the way. Our strategies start from data, and we measure them by their results.

Track record

Results

Results from client work. The case studies show how we reached them.

Read the case studies
AED10MRevenue generated for our clients
Up to90%Lead quality improvement
Up to9xReturn on ad spend
Testimonials

Testimonials

Seven clients across real estate, consultancy, media, retail and healthcare, in their own words.

01 / 07
Working with Elshorafa was a turning point for our digital presence. Mohammed and his team brought deep knowledge, flexibility, and a rare willingness to educate and adapt alongside us.
Brian JamisonTop-Producing Oklahoma REALTOR®, Flotilla Real Estate
Common Questions

FAQ

Questions clients across the UAE, MENA, Europe and the US ask before they work with us.

Elshorafa Co. is a boutique data science and growth company based in Dubai. We bridge data science with creative intelligence: we measure what drives growth, then build the ads, content, pages and systems that act on it. We work across the UAE, MENA, Europe and the US. Founded in 2015, we have delivered more than 150 projects across 30+ industries.

Data science tells us what works and why. Creative intelligence turns that into ads, content and pages people respond to. We read which messages, hooks and formats won, write the next brief from that evidence, produce the creative in English and Khaleeji Arabic, then measure it again. Each round makes the next one sharper.

Ten services: data science and growth strategies, marketing science, performance and growth marketing on Meta and Google, semantic content engineering for SEO, AEO and GEO, conversion rate optimization (CRO) and funnel architecture, data instrumentation for tracking and tags, UX/UI and heuristics, RevOps and organizational architecture, AI optimization, and government digitalization.

Marketing science uses data and controlled tests to find out what really drives sales. We check what the ad platforms claim against your real orders, run tests with control groups, model how much each channel adds, and move the budget to what the evidence supports.

We connect directly to your ad accounts, analytics, store, CRM and search data through secure data connectors. AI agents pull, clean and analyse every row, and our team checks the method and signs off every finding. You receive interactive reports and live dashboards built on your real numbers, not static slides.

Our structure is built for speed. Routine work such as reporting, data pulls, checks and first drafts runs on automation, and a network of specialists joins when a project needs them. You deal directly with senior people, with no layers of account managers in between. Less bureaucracy means faster decisions and faster launches.

Because senior people do the work. We stay small on purpose: one senior lead on every account, and automation instead of extra layers. We also choose our clients. We work with brands we believe will succeed, with good products or services behind them.

The UAE and the wider MENA region, including Saudi Arabia and Egypt, plus Europe, the UK included, and the United States. We work in English and Arabic, and Gulf creative is written in Khaleeji Arabic, never machine translated.

Measurement comes first. We set up clean tracking through data instrumentation, check platform numbers against real sales, and report the raw figures every month. In the Safari Star engagement, that work returned 3x on ad spend, and 55% of revenue came directly from the strategy.

Yes. We call it semantic content engineering. We build pages that Google and AI tools understand: SEO for rankings, AEO for answer boxes and voice, and GEO so ChatGPT, Perplexity, Claude and Google AI Overviews can find and quote you. We do it in English and Arabic.

More than 30, including real estate, e-commerce, retail, healthcare, education, government, tourism, logistics, technology and financial services. Published case studies include Safari Star (consultancy), Flotilla Realty (real estate), ANG We Care (retail and e-commerce) and AMSI (manufacturer market entry).

Yes, through our sister company Entityz: freezone and mainland licensing, visas, corporate banking guidance, PRO services and e-commerce licensing. Entityz handles the setup, and Elshorafa handles the growth that follows.

Contact Us

Let us get on a call.

150+ projects delivered for clients in 30+ industries. Tell us what you want to grow and a strategist will reply within 24 hours.

Boutique data science and growth company serving the UAE, MENA, Europe and the US.

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