Elshorafa Co · Strategic Intelligence · GCC
Growth Marketing with Data Science
Data-driven performance through data science and strategic intelligence.
UAE · MENA · UK · EU · US · CA
Projects across 30+ industries






















Bridging data science with creative intelligence.
19 seconds. Built in code, frame by frame, on our own system.
Services
Ten services, from data science and marketing science to performance marketing, tracking and RevOps.
Data Science & Growth Strategies
Live data connectors, AI analysis and interactive reports.
Decisions on complete, live dataExplore ScienceMarketing Science
Tests and models that show what really drives your sales.
Budget that follows the evidenceExplore GrowthPerformance & Growth Marketing
Google and Meta ads, measured by results.
Up to 90% better lead quality for Safari StarExplore GrowthSemantic Content Engineering (SEO, AEO, GEO)
Pages that Google and AI tools understand and quote.
Get cited by ChatGPT, Claude & AI OverviewsExplore GrowthConversion Rate Optimization (CRO) and Funnel Architecture
More sales from the traffic you already have.
Lower acquisition costs without more ad spendExplore ScienceData Instrumentation
GTM, tags and conversion tracking you can trust.
Every lead and sale counted onceExplore GrowthUX/UI and Heuristics
Design scored against proven usability rules.
Designs users understand in secondsExplore SystemsRevOps & Organizational Architecture
CRM, lead stages and team structure in one system.
No lead lost between marketing and salesExplore SystemsAI Optimization
AI that automates and speeds up routine work.
Automation that pays for itselfExplore SystemsGovernment Digitalization
UAE DLS 2.0 compliant digital transformation.
Trusted by the UAE Ministry of Health and PreventionExploreNot sure which one you need? A strategist will tell you in one call.
Elshorafa Tools
Every other platform either fixes your site without telling you why, or teaches you in a classroom that never touches your account. This does both on the same screen, on your own data.
Most tools stop after step one. Free analyzer, no account, no card.
Every re-run is kept, so the number is a record rather than a moment. A fix that moved nothing is a fix that did not work.
Measured on this engine, on our own site.
Utilize our tools
The instruments we run on client work, open to use.
Process
Four steps, from the first research to ongoing measurement.
Discovery & Analysis
We study your business, where it stands in the market, and what is holding it back.
Strategy Development
We build the plan from your data and what we know about your industry.
Implementation
We carry out the plan with your team and guide them through it.
Measurement & Optimization
We track the results and keep adjusting whatever underperforms.
Core values
The six values below guide how we work with every client.
Innovation
We test new tools early, and keep only the ones that improve your results.
Data-Driven Performance
Through data science and strategic intelligence.
Partnership
We work as part of your team, not as a supplier who sends a report.
Integrity
We tell you what the data says, even when it is not what you want to hear.
No Hype
We let the results speak and make no claim we cannot back with data.
Knowledge-Based
We explain the work as we do it, so your team learns and keeps the knowledge.
Transforming ambiguity into actionable structure.
We help entrepreneurs work through complex problems with honest advice, and we explain our reasoning so they learn along the way. Our strategies start from data, and we measure them by their results.
Results
Results from client work. The case studies show how we reached them.
Read the case studiesCase studies
A UK accommodation company, a Dubai dental clinic, a Dubai consultancy, a UAE retailer, and a Canadian manufacturer entering Abu Dhabi.
B2B lead generationStayForWork: from lead volume to qualified leads
Qualified lead fixes, offline conversion upload and sales enablement for a UK accommodation company.
Read the case study
Healthcare marketingDeedz Dental Clinic: from form fills to real patients
Campaigns per treatment in English and Arabic, clinic lead marking, and offline conversion upload that teaches Google who a real patient is.
Read the case study
Strategy & performanceSafari Star: up to 90% better lead quality
Persona mapping, conditional lead qualification forms, PESTEL analysis and restructured Google Ads campaigns. AED 1.7M in revenue generated.
Read the case study
E-commerce & retailANG We Care: About AED 2M Generated in Under 6 Months
About AED 2M generated by July 2026, in under 6 months, peaking at 4.3X ROAS. A digital sales structure built during the offline season.
Read the case study
Market entryHow Did Elshorafa Co. Bring a Canadian Electrical Manufacturer Into the Abu Dhabi Energy Market?
Four phases: compliance mapping, market discovery, gap analysis and a costed execution roadmap. Setup handed to Entityz.
Read the case studyTestimonials
Seven clients across real estate, consultancy, media, retail and healthcare, in their own words.
Working with Elshorafa was a turning point for our digital presence. Mohammed and his team brought deep knowledge, flexibility, and a rare willingness to educate and adapt alongside us.
Brian JamisonTop-Producing Oklahoma REALTOR®, Flotilla Real EstateAfter dealing with multiple agencies, Elshorafa stood out immediately. The difference in results, communication, and strategic thinking was night and day.
Sultan Al HindiCountry General Manager, Safari Star Business ConsultancyElshorafa delivered beyond expectations. Their strategic work on our Google Ads campaigns lowered costs and boosted efficiency dramatically.
Jake ClarkeManaging Director, Clkir.comDuring a critical government campaign, Mohammed Elshorafa delivered one of the most precise and creative media plans I've seen for ADAA.
Yara GadProject Manager, New Media AcademyI worked with Mohammed during my time at Virgin Megastore and witnessed his passion for digital marketing firsthand.
Carli CarySenior Product Manager, The New York TimesElshorafa consistently delivers. Whether it's launching campaigns or refining strategy, Moe's understanding of paid media is unmatched.
Yassin KhalidManaging Director, Helix Creative / KEKO CreativeElshorafa helped me elevate my business across every touchpoint, from strategic consultation to building a website that truly reflects my vision.
Dr. Diana ChehabManaging Director / CEO, Deedz Dental ClinicNews & Articles
Short, useful notes on marketing, ads, and search in the UAE. Written by the people doing the work.
FAQ
Questions clients across the UAE, MENA, Europe and the US ask before they work with us.
Elshorafa Co. is a boutique data science and growth company based in Dubai. We bridge data science with creative intelligence: we measure what drives growth, then build the ads, content, pages and systems that act on it. We work across the UAE, MENA, Europe and the US. Founded in 2015, we have delivered more than 150 projects across 30+ industries.
Data science tells us what works and why. Creative intelligence turns that into ads, content and pages people respond to. We read which messages, hooks and formats won, write the next brief from that evidence, produce the creative in English and Khaleeji Arabic, then measure it again. Each round makes the next one sharper.
Ten services: data science and growth strategies, marketing science, performance and growth marketing on Meta and Google, semantic content engineering for SEO, AEO and GEO, conversion rate optimization (CRO) and funnel architecture, data instrumentation for tracking and tags, UX/UI and heuristics, RevOps and organizational architecture, AI optimization, and government digitalization.
Marketing science uses data and controlled tests to find out what really drives sales. We check what the ad platforms claim against your real orders, run tests with control groups, model how much each channel adds, and move the budget to what the evidence supports.
We connect directly to your ad accounts, analytics, store, CRM and search data through secure data connectors. AI agents pull, clean and analyse every row, and our team checks the method and signs off every finding. You receive interactive reports and live dashboards built on your real numbers, not static slides.
Our structure is built for speed. Routine work such as reporting, data pulls, checks and first drafts runs on automation, and a network of specialists joins when a project needs them. You deal directly with senior people, with no layers of account managers in between. Less bureaucracy means faster decisions and faster launches.
Because senior people do the work. We stay small on purpose: one senior lead on every account, and automation instead of extra layers. We also choose our clients. We work with brands we believe will succeed, with good products or services behind them.
The UAE and the wider MENA region, including Saudi Arabia and Egypt, plus Europe, the UK included, and the United States. We work in English and Arabic, and Gulf creative is written in Khaleeji Arabic, never machine translated.
Measurement comes first. We set up clean tracking through data instrumentation, check platform numbers against real sales, and report the raw figures every month. In the Safari Star engagement, that work returned 3x on ad spend, and 55% of revenue came directly from the strategy.
Yes. We call it semantic content engineering. We build pages that Google and AI tools understand: SEO for rankings, AEO for answer boxes and voice, and GEO so ChatGPT, Perplexity, Claude and Google AI Overviews can find and quote you. We do it in English and Arabic.
More than 30, including real estate, e-commerce, retail, healthcare, education, government, tourism, logistics, technology and financial services. Published case studies include Safari Star (consultancy), Flotilla Realty (real estate), ANG We Care (retail and e-commerce) and AMSI (manufacturer market entry).
Yes, through our sister company Entityz: freezone and mainland licensing, visas, corporate banking guidance, PRO services and e-commerce licensing. Entityz handles the setup, and Elshorafa handles the growth that follows.
Let us get on a call.
150+ projects delivered for clients in 30+ industries. Tell us what you want to grow and a strategist will reply within 24 hours.
Boutique data science and growth company serving the UAE, MENA, Europe and the US.



