Conversion Rate Optimization Best Practices: A Page-by-Page Checklist
14 min readRead
Elshorafa Co · Strategic Intelligence · GCC
We do not guess.We architect.
Research-first marketing and strategy. Anchored in data, accountable to the outcome.
UAE · KSA · UK · US · CA
Trusted By
Successful Projects across 30+ Industries
01
Our
Mission
To empower entrepreneurs to navigate complex challenges through honest, educational, and strategic solutions. We advance digital landscapes with data-driven strategies.
"Innovation meets integrity."
02
Our
Vision
To become a self-sustaining ecosystem that supports diverse value-driven solutions, creating lasting impact across industries.
"A legacy of ecosystem excellence."
Our Core Values
Six pillars that define our culture, shape our strategies, and guarantee exceptional outcomes for every partner we serve.
Scroll
Capabilities
What We Do
Comprehensive consultancy services tailored to your business needs
9 Core Services
Our Approach
How We Do It
Our proven methodology delivers consistent results through a structured approach
01
0101
Discovery & Analysis
Comprehensive assessment of your business, market position, and challenges.
02
0202
Strategy Development
Tailored strategy leveraging data insights and industry expertise.
03
0303
Implementation
Working alongside your team to execute the strategy with guidance.
04
0404
Measurement & Optimization
Continuous monitoring and analysis for optimal results.
Government Solutions
UAE DLS 2.0 Compliant
We work with governments to ensure we implement UAE Design System Guidelines for all digital products.
- Adherence to UAE Design System 2.0 standards
- Accessibility compliance for all digital products
- Bilingual interface support (Arabic & English)
- Consistent user experience across government services
Testimonials
Flotilla Real Estate
WorkingwithElshorafawasaturningpointforourdigitalpresence.Mohammedandhisteambroughtdeepknowledge,flexibility,andararewillingnesstoeducateandadaptalongsideus.
Brian Jamison
Top-Producing Oklahoma REALTOR® · Flotilla Real Estate
01/07
Insights
Field notes from the work.
Strategy, research, and the operating notes behind real engagements across the GCC.
Common Questions
Frequently Asked Questions
What clients across the UAE, KSA, UK, US, and Canada ask before they work with us.
What is Elshorafa Co.?
Elshorafa Co. is a research-first marketing and strategy consultancy serving clients across the UAE, KSA, UK, US, and Canada. We pair deep market research with data-driven strategy, conversion rate optimization (CRO), performance marketing, SEO and GEO, and AI implementation to deliver measurable ROI. Founded in 2015, the firm has delivered over 150 projects across 30+ industries.
Which countries does Elshorafa serve?
Elshorafa works with clients across five core markets: the United Arab Emirates, Saudi Arabia, the United Kingdom, the United States, and Canada. Engagements are delivered remotely and on the ground, applying the same research-first rigour to GCC and international clients alike, with bilingual English and Arabic capability for the Gulf.
What services does Elshorafa offer?
Elshorafa offers nine core services: data-driven strategy consulting, performance and growth marketing (Meta Ads and Google Ads), SEO and Generative Engine Optimization (GEO), conversion rate optimization (CRO), high-converting landing pages, UX and UI design, AI optimization solutions, strategic business consultancy and market entry, and government digitalization. Every engagement starts with research.
How can Elshorafa help my business grow?
Elshorafa delivers research-first growth strategies built on market analysis, customer-voice research, conversion rate optimization, and AI-powered campaign management. The approach is the same whether you operate in the UAE, KSA, UK, US, or Canada. Clients have seen up to a 90% improvement in lead quality, 1.7M AED in revenue from strategy, and up to 9x return on ad spend.
Does Elshorafa offer GEO for AI search engines like ChatGPT and Perplexity?
Yes. Elshorafa specializes in Generative Engine Optimization (GEO), the practice of making a brand discoverable and citable in AI engines such as ChatGPT, Perplexity, Claude, and Google AI Overviews. This includes answer-first content, structured data and schema, entity optimization, and E-E-A-T signals, alongside traditional SEO across all five markets we serve.
What industries does Elshorafa serve?
Elshorafa serves 30+ industries across the UAE, KSA, UK, US, and Canada, including real estate, e-commerce, retail, business consultancy, healthcare, education, government, tourism, logistics, technology, and financial services. Case studies span Safari Star (consultancy), Flotilla Realty (real estate), ANG We Care (retail and e-commerce), and AMSI (Canadian manufacturer market entry).
How does Elshorafa measure results and ROI?
Elshorafa implements a results-focused measurement architecture from day one. The approach includes strategy benchmarks, PESTEL analysis linked to customer profiles, A/B testing with targeted landing pages, refined Ideal Customer Profile development, and continuous conversion rate optimization. Clients have seen up to 3x return on ad spend and 55% of revenue attributed directly to strategy.
Can Elshorafa help with business setup in the UAE?
Yes, through its sister company Entityz, Elshorafa provides complete UAE business setup including freezone and mainland licensing, visa processing, corporate banking guidance, PRO services, and e-commerce licensing. Entityz handles the setup and Elshorafa handles the growth strategy, performance marketing, and CRO that follow.